Empowered Woman · An Empowered ABA Program
You’re the one who remembers everything.Who remembers you?
You know where everybody’s things are.
You remember the appointment, what’s running out, what needs to be signed, who needs something, what’s for dinner—and the conversation nobody else seems to remember having.
You’re the person people count on. And somewhere along the way, being capable turned into being responsible for almost everything.
And when someone asks how you’re doing?
“I’m fine.”
Even when you’re really not.
Empowered Woman is interested in what happens underneath all of that.
- The resentment.
- The guilt.
- The mental load.
- Relationships.
- Boundaries.
- Motherhood.
- Identity.
- The snapping and apologizing.
- The “I’ll just do it myself.”
And all those moments that leave you wondering:
Why did I do that?
We look underneath patterns so you can understand what keeps happening—and have somewhere practical to begin changing it.
Less stuck. More like you.
Grounded in behavior science and acceptance-based principles—without turning normal human behavior into something that needs to be diagnosed.
The goal isn’t to become a different woman.
It’s to understand yourself well enough to have choices.
How we look at things
Notice → Understand → Choose
01 · NOTICE
What is actually happening?
Not:
Get specific.
What happened? What did you notice? What did you do?
02 · UNDERSTAND
Okay. Why does that response keep making sense?
- ·What happened right before?
- ·What did your response change?
- ·What feeling disappeared?
- ·What did you get—or avoid?
- ·What became more predictable?
- ·What did your environment and your history teach you?
03 · CHOOSE
Once we understand the pattern, we have somewhere to go.
“I will never feel guilty again.”
“I can feel guilty and still say no.”
“I will never feel rejected.”
“I can feel rejected without immediately doing everything my brain tells me will make the feeling stop.”
That’s behavioral flexibility.
Understanding yourself well enough to have choices.
One thing we’re clear about: understanding why your behavior happens doesn’t automatically make it okay. It gives us somewhere to intervene.
You can hold “It makes sense that I learned to respond this way” and “I don’t want to keep responding this way” at the same time.
Find your next step
Which one sounds like you?
Read the sentence at the top of each. You’ll probably know right away. None of these is the “right” one—just the one that fits what you need right now.
“I need somewhere I don’t have to explain all of this.”
Free weekly letter
The Group Chat
A short letter from Jes each week about the patterns that keep you saying yes when you mean no—and how to start coming back to you. Hit reply anytime and it comes straight to her.
Free · One email a week
Join The Group Chat (free) 🩷“I understand what’s happening. I need help figuring out what to do.”
One session with Jes
Put It in Practice
Bring one real situation. We look at what’s keeping it going and what you can realistically do differently when you walk back into your actual life.
50 min · $145 or 75 min · $195
Is This for Me?“This is bigger than one situation. I need help untangling the pattern.”
A deeper look with Jes
The Empowered Intensive
For the pattern that keeps showing up—in different relationships, situations and parts of your life. We map what keeps it going, what you want instead, and what you can start practicing.
The First Chat + 90-minute Intensive + one Put It in Practice session · $695
Explore the IntensiveStill deciding? Put It in Practice is help with this situation. The Intensive is help understanding this pattern. And if you’re not ready for either, a free Quick Read is a lovely place to begin.
Under the Behavior · Free Quick Reads
Start with the thing you can’t stop thinking about.
Maybe you aren’t looking for “self-help.”
Maybe there’s just one thing that’s been taking up way too much space in your brain lately.
Being the one who notices everything. Your mom. Your relationship. Money. Saying yes when you mean no. Doing motherhood without enough help. Finally understanding your brain—and wondering what you’re supposed to do with that information now.
Start there.
I’ve created a collection of free Under the Behavior Quick Reads to help you look at what’s happening underneath the pattern—and give you something small to try next.
Free. Just your first name and email. Educational—not therapy or a diagnosis.
The Group Chat by Empowered Woman
Sometimes you don’t need another answer.
You need somewhere to talk about it.
For the woman who’s tired of carrying everything quietly. The Group Chat is a short letter from Jes about the situations you don’t say out loud.
- The “I’m fine” you said when you weren’t.
- The thing you’re carrying that nobody has asked you about.
- The thing you keep replaying.
- The text you’re debating sending.
- The resentment you feel guilty admitting.
- The boundary you can’t seem to hold.
- The parenting moment you wish you’d handled differently.
- The relationship you can’t quite understand.
“Does anyone else do this?”
(Yes. Constantly. That’s kind of the point.)
It’s not therapy. It’s not a lecture hall. It’s not a course, or a content library you’re supposed to finish.
Read it when you want. Skip a week when life gets busy. Every letter stands on its own, so there’s nothing to catch up on.
You don’t need to keep up.
It comes to you.
What lands in your inbox
- A short letter
- One pattern, written plainly, in the five quiet minutes you actually have.
- A reply that reaches her
- Hit reply anytime. It comes straight to Jes—not an assistant, not a support inbox.
Free. One email a week. Unsubscribe anytime.
Under the Behavior by Empowered Woman
Where we slow down the moments that leave you thinking, “Why did I DO that?”
No diagnosing ourselves.
Let’s look at the behavior.
Because specific behavior gives us somewhere to go next.
The free Quick Reads are the beginning. The full Under the Behavior guides—with a worksheet to map your own pattern, “do this instead” swaps, and a first-week plan—live in The Pattern Library.
Hi, I’m Jes
I’ve spent most of my career asking one question:
Why do people do what they do?
Not “What’s wrong with them?” or “How do we make this stop?”
But: What’s happening underneath this? What’s influencing this response? And what would actually make something different possible?
I’m a Board Certified Behavior Analyst—which simply means I’m trained in the science of why behavior happens and how we create meaningful change.
I’ve spent more than a decade doing this work as a teacher, behavior specialist, special education administrator, professor, and now owner of Empowered ABA.
But I’m also a wife, a mom of three, and a woman who has had plenty of “I knew better…so why did I still do that?” moments.
That’s why I created Empowered Woman.
Because chances are, you already know a lot.
You know you should communicate better. Set the boundary. Stop overthinking. Respond instead of react.
You probably don’t need another person telling you what you should do.
Sometimes you need help figuring out why you aren’t doing the thing you already know—and what to do when the real moment comes.
Knowing isn’t always the hard part.Doing it when it actually matters is.
So we don’t start with “What’s wrong with me?”
We get curious about what’s getting in the way—and what would help you actually do something different.
Less judgment. More understanding.And practical change you can actually use in your real life.
Empowered Intensive by Empowered Woman
This is bigger than one situation.
Let’s untangle the pattern.
For the pattern that keeps showing up across situations and relationships. A private behavioral deep dive into what keeps it going—and how to begin responding differently. Includes The First Chat (an opening call), The Empowered Intensive (90-minute session with Jes, plus your personalized Pattern Map), and one 75-minute Put It in Practice session to help you apply what we’ve uncovered.
Looking for help understanding your child’s behavior?
You’re in the right family, just the wrong room. 🩷
Empowered Woman focuses on you—your patterns, relationships, motherhood and identity. For autism, child behavior, parenting strategies and family behavior support, visit Empowered ABA.
Empowered ABALess stuck. More like you.
Empowered Woman · An Empowered ABA Program